High-definition television,4K resolution,Television,Consumer Technology Association

4K TV Adoption Outpacing HDTV Transition

November 11, 2016

Though the adoption of 4K video by programmers and service providers hasn’t occurred as quickly as some vendors were expecting, U.S. consumer adoption of 4K-capable TVs has been outpacing, and will continue to outpace, the transition to HDTV sets, according to the Consumer Technology Association. CTA said Q4 shipments of 4K/Ultra HD TVs to the U.S. will hit 4.5 million units, driving total sales in the category for 2016 to 10 million, a 40% jump versus 2015. However, the CTA did acknowledge that current expected results will fall short of its earlier forecast that total unit sales for the year would reach 14.5 million. CTA said the updated forecast reflects finalized Q2 data showing “a more gradual growth curve’ as TV...

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