Flipkart backs parenting network TinyStep with $2 million investment

January 18, 2017

Indian e-commerce firm Flipkart is in the midst of transition after it welcomed a new CEO this month, but that hasn’t stopped it from investing $2 million in parenting startup TinyStep. TinyStep operates a parenting service that focuses on providing information, advice and a social network for parents. The network covers pregnancy, baby and toddler stages to help guide would-parents through the (inevitably) stressful period that comes with welcoming a newborn into the world. There’s also a “mums-only” segment where women can ask questions with a higher level of privacy. Founder Suhail Abidi told TechCrunch that the TinyStep’s website currently sees around 500,000 monthly visitors, with around 25,000-30,000 users active on its Android app and mobile website. An iOS app is due to be launched “in the next few weeks,” he added. Abidi said he plans to use the money from Flipkart to increase the company’s currently 30 employees,...

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