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Comcast To Launch Hispanic-Owned Children's Networks Kids Central And Primo TV

November 15, 2016
in Kids

Comcast will launch Hispanic-owned cable networks Kids Central and Primo TV in January. (Logos courtesy Comcast, Kids Central and Vme.) Comcast Corporation is adding two more Hispanic cable networks to its distribution list starting in January of 2017. In making the announcement today, Comcast said it evaluated dozens of proposals before choosing Primo TV and Kids Central, because they will provide “quality family programming targeted to bicultural Hispanic youth.” Kids Central is aimed at kids ages 3 to 7, while Primo TV is designed to appeal to 6 to 16 year-old viewers. Both networks will be in English. Kids Central will also provide Spanish-language video on demand content. “Kids Central and Primo TV’s unique focus on young bicultural Hispanics fill an unmet need in youth-oriented programming,” said Javier Garcia, svp and general manager of multicultural services at Comcast Cable in a statement. “We believe that these networks will provide high-quality educational and entertaining content while infusing Latino culture into the experience.” In 2011, Comcast agreed to launch 10 new independently...

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