PBS KIDS debuts a new channel and live TV service, available via web and mobile

January 16, 2017
in Kids

The way children watch TV is changing – shifting away from the big screen in the living room to tablets and other mobile devices. In order to better cater to the needs of this more digital audience, PBS has now launched a new 24/7 TV channel, PBS KIDS, which is available on television through PBS member stations, but also as a streaming service via the web and the PBS KIDS app. According to the company, the new station and its streaming service will be especially helpful to those children in low-income households, who are more likely to rely on TV for educational content, as well as in those where the family’s only access to the internet comes through mobile devices. 107 PBS stations will carry the PBS KIDS channel on TV, which brings it to 90 percent of U.S. TV households. Of these, 73 stations will debut the channel starting today, Monday, January 16th. The others will launch the channel in the months ahead. What’s notable about channel is that live, streaming video is not an afterthought – it’s part of the main offering. At launch, the network is immediately making the live stream available to...

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