Child,PBS,Fred Rogers,Cable television,PBS Kids

PBS rolls out new subchannel for kids

December 17, 2016
in Kids

Senior Vice President and General Manager of Children's Media and Education at PBS Lesli Rotenberg introduce's PBS's new 24/7 children's programming channel at WQED's board of directors meeting. Television should not be a baby sitter, but in the world of PBS Kids, it can be quite the teacher. “We see children as citizens, not consumers,” said Lesli Rotenberg, PBS senior vice president and general manager for children’s media and education. Ms. Rotenberg was in Pittsburgh Thursday to speak at the WQED Multimedia board of directors winter meeting. “Today, it’s truly a beautiful day in Mister Rogers’ Neighborhood.” WQED will be part of the Jan. 16 national rollout of PBS Kids, a new sub-channel of 24/​7 programming available over the air at sub-channel 13.5 and on Comcast channel 200. It will drop the cable version of its Create channel to make room; Create will still be available over the air at 13.2. In addition to streaming online content at, PBS Kids eventually will be adding education apps that allow real-time interaction for young viewers. “We want to be really careful so people will understand that for us, providing this service is not about kids spending more time with screens,” Ms. Rotenberg said. “It’s really about making [educational programming] more accessible to kids when they need it and are most likely to benefit from it.” Indeed, she added, low-income and minority youngsters were very much in mind “when we really sliced and diced” the research...

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