World Health Organization,Junk food,Video blog,Child,Childhood obesity,Food

Stop junk food ads on kids' apps - WHO

November 4, 2016
in Kids

Children need to be protected from pervasive junk food adverts in apps, social media and video blogs, the World Health Organization says. Its report warns parents are often unaware of the sheer volume of such adverts as they are precisely targeting children. The WHO also criticised governments for failing to keep up with a revolution in the way people consume media. Children's doctors said strict measures were needed to stop childhood obesity. The report attacked the way some video bloggers - vloggers - get paid by junk food retailers to promote their food. It quotes a US analysis that suggests vloggers are now more influential at promoting brands than film or TV because of perceived authenticity. It also raised concern about the way fast food chains encourage kids through their doors by making restaurants important locations in augmented reality games like Pokemon Go. And...

Read the full article here

Comments