A VRT Recipe for Success

February 13, 2017

So when variable-rate technology came along, it didn’t take much convincing for Boucher to put it to work in that field first. The question Thompson fields the most from farmers is about how to set up management zones. And consider using remote sensing imagery or soil electrical conductivity to

Viral charity campaigns have a psychological 'recipe' and all-too-brief lifespan

February 13, 2017

Writing in the journal Nature Human Behaviour, social psychologist Dr Sander van der Linden has outlined the key psychological levers he says underpin the new wave of viral altruism that is increasingly taking over our Facebook feeds. These include the power of social norms, particularly the appea

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