Coupon,Small Business Saturday,Cyber Monday,Big-box store,Black Friday (shopping)

Make the Most Out of Social Coupons for Small Business Saturday

November 5, 2016

This holiday season, we’re all about using social coupons to boost business during the hectic last months of 2016. We recently blogged about social coupons in general, and also about how to use coupons to your business’s advantage during the holidays. With Small Business Saturday fast approaching on November 26, we wanted to take a look at how social coupons can prompt your customers to think of you when they “shop small” and “dine small.” If you’re not familiar with Small Business Saturday, it was an initiative first launched by American Express in 2010, prompting customers to shop and dine in their local communities on the Saturday after Thanksgiving. Black Friday belongs to the big-box national retailers, and Cyber Monday drives shoppers to online stores, but Small Business Saturday carved out a space for the local restaurants and businesses that are such an integral part of their communities. Since its launch, it’s grown steadily with every year; in 2015, 95 million customers shopped and dined small on Small Business Saturday, to the tune of $16.2 billion. Email marketing in one way to take advantage of Small Business Saturday. Social coupons are another tool in your Small Business Saturday kit. As we discussed in our recent blog post, social coupons are great for these reasons: They help you track which social media platforms drive the most traffic to your business. They create word-of-mouth buzz by encouraging your followers to share the coupons with their friends and family. They create urgency. They can...

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