SUPER COUPONING: Readers question the fine print again

November 14, 2016

Using coupons should be simple and straightforward: Read the text on the coupon to see on which product or products the coupon is valid. Then, purchase that product … right? Not so fast. Whether due to an error on the manufacturer’s part or to a “creative” interpretation by a shopper, the wording on some manufacturer coupons continues to confuse. “Dear Jill, Please define ‘snacking products.’ I have had coupons that did not work at the register in store recently because they said they were not the right products. I had a coupon for $1 off any 3 snacking products. I also had a coupon for $1 off any snacking cheese. I tried to buy prepackaged lunchmeats with the first coupon as the brand on the coupon makes these, and I do snack on lunchmeat. That coupon didn’t work. With the second coupon, I tried to buy a brick of cheese from that brand, but it also beeped and didn’t scan. I think it should be valid on any cheese that you can snack on. Thank you for your thoughts. When brands use common words like “snack” or “snacking product” to describe an item, it doesn’t mean the coupon automatically applies to any food that could be considered a snack. In the cases of the coupons in question, both are for products that have the word “snacking” in the name. If...

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