Tips for designing effective online coupon campaigns

November 18, 2016

When a consumer moves to leave a retailer’s site, that’s a perfect time to offer her a coupon. Coupon campaigns have been used by businesses ever since the launch of the first paper coupon by Coca-Cola in 1887. Due to the invention and rapid growth of the internet, coupons campaigns have changed and has mostly been distributed through online channels. According to AudienceScan, 41.7 percent of U.S. adults usually make buying decisions based on which coupons they have. What this means for retailers is that there is an ever-increasing demand for coupons by consumers, and a good way to reach them is through effective online coupon campaigns. 1. Coupons should pop and find Consumers Research has shown, you have only 15 seconds to grab the attention of your website visitors. Instead of directing visitors to a page where they can redeem the coupon offer, the coupon should be strategically placed for faster access. For example, the coupon offer can be shown or offered to a website visitor in any of the following circumstances: When exit intent is triggered: when users move their cursor towards the close (X) button or towards another browser tab, a coupon can pop up influencing their decision. The following plug-ins can be used to enable this feature; OptinMonster, Convify and Better Coupon Box. When a visitor abandons his/her cart. At checkout. As a “sticky header.” With the help of plug-ins, a sticky bar can be placed at the top of any web page displaying your coupon offering to visitors. The Hellobar is a perfect tool for this purpose 2. Emphasis should be placed on the bargain When designing your campaign, emphasis should be placed on the bargain the consumer gains if she decides to use the coupon. Each consumer is visiting your page for a reason: Make the coupon personal. Pooling data from cookies and analytics,...

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